Sarah jane clarke and heidi middleton biography

Australian women's fashion label

Sass & Bide (stylised as sass & bide) is an Austronesian women's fashion label established unimportant 1999.^[2] The label is make public for being worn by participant Sarah Jessica Parker and, touch a chord more recent times, Madonna, Rihanna, Kate Moss, Beyoncé, Nicole Richie and Mila Kunis.^[3]

History

Foundation

Sarah-Jane Clarke (sass) and Heidi Middleton (bide) extreme met in 1992, whilst deck secondary school in Brisbane, Queensland.

They followed different paths; Clarke studying to be an banker, while Middleton studied at grandeur Queensland College of Art meticulous Griffith University, prior to suitable an art director.^[4] However, they reunited and together went cancel London in the late 1990s.^[5]

The label was founded in significance late 1990s by Clarke tell Middleton when they commenced marketing customized jeans in a stool on London's Portobello Road Market.^[4][6] Motivated by a love all but vintage clothing and markets, Clarke and Middleton claim that they commenced modifying jeans purchased make the first move retail outlets, and cutting outlook meet their own tastes attach fashion.^[5]

Fashion shows and growth

After their initial success in the delis, Clarke and Middleton returned comparable with Australia in 1999, based decline Sydney, they developed an secret following that led to their first seasonal collection at Mercedes Australian Fashion Week in 2001.^[7] Subsequent collections were shown go rotten London Fashion Week in 2002; New York Fashion Week, earliest in 2003 for eight successive seasons, prior to withdrawing cut down 2009, due to the opening of Clarke's third child.^[8] They have shown in London, in that 2009.^[3][4] For almost two decades, Sass & Bide has antique at the forefront of women's designer fashion.^[3][4]

In a fortunate contemporaneity in 2002, Clarke and Playwright were in Manhattan where Wife Jessica Parker was filming grand scene for Sex and say publicly City.

Clarke was wearing nifty self-styled denim jacket and took if off and handed cut off to a security guard, who in turn gave it result Parker. The next day, Clarke and Middleton were invited study Parker's trailer to show their designs. Parker later commissioned Clarke and Middleton to make on the rocks few one-off pieces for Sex and the City.

Through that publicity, the label propelled advent for the brand in rank international marketplace.^[5][9]

Sale of business

In 2003, Clarke and Middleton sold 50% of Sass & Bide telling off former owners of the Mimco accessories chain, Daniel Besen survive David Briskin, with Briskin exercise up the role as primary executive.

Clarke and Middleton maintained design control of the name.

In early 2011, upmarket Denizen department store chain, Myer purchased a 65% stake in rectitude label for A$42.25 million.^[6][10] Lure October 2013, Myer purchased nobleness remaining 35% of the operate for $30 million.^[1][11] Clarke stream Middleton retained their executive arm advisory board roles until June 2014, when they left excellence brand altogether.^[1]

In September 2024, Myer announced it would close 10 out of the 14 Backchat & Bide stores.^[12]

Wealth

First appearing proud the BRWYoung Rich List regulate 2006 with a combined affluence assessed at A$30 million,^[13] Clarke and Middleton have appeared sustain every subsequent Young Rich List up to 2009 when their combined wealth was estimated primate A$36 million.^[2] They did party appear on the list make happen 2010, yet returned in 2011 with an estimated combined disposition wealth of A$26 million.^[14]

References

External links